Reads from NetSuite — never replaces it

You already run the business in NetSuite. This screen connects to it (SuiteTalk REST — customers, sales orders, items, reps sync nightly) and computes the layer NetSuite doesn't show: which customers are growing, which are drifting, and why. Nothing gets re-typed, nothing moves out of NetSuite.

Ready to connect  This is standard NetSuite plumbing, not custom magic: it connects through SuiteTalk REST — NetSuite's own official API. Your admin creates one read-only integration login (about 10 minutes on your side), and customers, sales orders, items and reps start syncing nightly. We can never write anything back. Until that login exists, the rows below are samples showing the shape.

The book last order, account rep, and a health score you can act on — all sample rows until NetSuite connects

How the score works: order recency (did they buy this season?) + volume trend vs last year + engagement (are their portal, payments and marketing turned on?). A dealer whose platform is live and busy almost never goes quiet on product — and when a score slips, the account rep sees it months before it shows up as a lost customer. That's the "help them win and grow" thesis turned into a number.

The catalog update a product once here — every dealer site in the network updates with it

Why this matters: today, every dealer describes your products their own way — or not at all. When their sites are on the platform, product names, specs, colors and photos come from this one list — including atsports.com itself. HQ is the database; the websites are the front end. Launch a new CushionX spec and your site, the whole network's websites, court designers and proposals carry it the same day. Your brand, consistent, everywhere — without chasing anyone. (NetSuite item records can feed this list too, so it's never maintained twice.)

Where the catalog shows up

ACE as a customer not website stats — this is what ACE buys from AT Sports, read from your NetSuite sales orders once connected. Every number is a sample until then.

ACE's own surfaces what Sean and Ben log into — the customer we already built. Click everything

You asked on the call how you could see what we're doing with Sean and Ben. Here it is — all live, all real:

Why scheduling leads: when Ben saw this, his first words were that scheduling is their biggest issue — three locations, multiple crews, and coating days that live or die on weather. Every installer in your network has the same week.

The point for AT Sports

"We need to help our customers scale, and do it in a way that positions us so they can't leave us."

That was your framing, and this is the mechanism. A dealer whose website, scheduling, bids, payments and marketing all run on the AT Sports platform doesn't shop around on price-per-pail. The platform is the moat — the surfaces ride along with it.

And it composes with what exists: this builds on the customer platform your team already stood up — same instinct, taken all the way to running the whole business. Your video/content guy stacks on top too; everything here has open APIs.

How the money moves built for how court work is actually paid — bank transfer, not credit cards

The honest math on a $45,000 court (Stripe's published standard rates): a credit card would cost ~2.9% + 30¢ ≈ $1,305 — which is why nobody swipes for a court. Bank transfer (ACH) processing is 0.8% capped at $5. So the dealer's cost to get paid electronically is five dollars, the platform fee stays small, and the customer clicks a link instead of mailing a check the dealer chases for three weeks.

Pay in 5 the option that closes jobs — spread a court over five monthly card payments

Why dealers will love it: more yeses on residential jobs. Why it works for the platform: a small platform % rides on each payment automatically. Everyone's incentive is the same — close the job, finish the court.

Your website today Real your actual GA4 · Jul 13 – Aug 10, 2026 · atsports.com

This is the attribution gap in one row: real traffic, real buyers (your Court Designer is the #2 most-viewed page on the site), and nothing wired to tell you which visit became a customer. The platform closes that loop — every lead lands with its source attached, from day one.

The search flywheel every dealer site feeds the brand; the brand feeds the dealers

Two layers, working together:

Where AT Sports stands today (Semrush, Aug 2026): atsports.com ≈ 546 visits/mo, last among peers we measured — SportMaster ≈ 9,247 is the ceiling, Laykold and California Sports Surfaces sit in between. The gap is content, not brand. The dealer network becomes dozens of sites all pointing demand at your surfaces.

AI search (AEO) the part almost nobody in the industry is doing

People now ask ChatGPT things like "who can build a backyard pickleball court near me" and "best sport court surface for hot climates." We structure every site — dealers' and yours — so AI assistants can read, cite, and recommend them: question-formatted guides, schema markup, llms.txt, explicit AI-crawler access.

This isn't theory for us: our last software customer found us because her husband asked ChatGPT — it named our product, she signed. That channel is real and it's nearly empty in the court world.

First movers own it. When an AI is asked about court construction anywhere in the country, the answer should be an AT Sports dealer.

How this works simple, and shaped together — nothing here is final

What we'd need from you

Your new website is part of the package. The rebuild at atsports.walkthrulabs.com runs off this HQ — catalog in, site out — and every lead it produces carries its source (search, AI, a dealer page). Perfect attribution, no more guessing which marketing worked. Malory doesn't lose control; this screen is the control, and it beats a WordPress admin every day of the week. On your timeline — the old site keeps running until you say go.